Labels:book | daily | earth | person | poster | sky | umbrella OCR: THE WEB AND E-MAIL 3 8 5 One of the advantages of e-commerce is its ability increase profit mar- gins by cutting costs. For example typical catalog order placed over the phone costs the merchant US$2 50 whereas an online transaction costs about 35 cents hotel reservation made online costs the innkeeper 80% less than booking by phone. withdrawal or deposit costs a bank about dollar when handled by teller, about 25 cents on an ATM, and only penny on the Web. E-commerce merchants also gain income by hosting advertising space for marketers, who are creating increasingly hard-to-avoid styles of online advert rtisements, such as banner and pop-up ads Abanner ad is an adver- tisement, typically embedded at the top of a Web page. hover ad overlays the content on a Web page, sometimes obscuring t u ...
